You might be thinking…yet another set of presets. How are these different from all the others out there? What will they do for my work?
Do you want photos that taste like candy? Do you want to immerse your viewers in a tub of strawberry ice cream when they look at your portfolio? Pop! Presets will transport your photos to a soft, vintage dream state. They’ll make looking at your work feel like being able to reach up to a cloud and scoop some marshmallow fluff into your mouth – sweet & dreamy, with a punch of flavor.
THE THREE FLAVORS
I designed my preset packs around three common situations I’ve encountered: shooting in soft light, shooting in harsh light, and shooting with color. The presets are all based on the final edits of actual shoots I’ve done in each of these scenarios.
There are a few things that are true of every pack. They each work best with slightly underexposed images (I’m all about lifting the shadows!), and they all yield a soft, low-contrast look, without sacrificing that “pop” you need to make the photo feel crisp and natural.
New in 2018: I’ve partnered with Meridian, a new preset brand by the creators of LooksLikeFilm. They’ll be handling any questions you have about the presets and the purchase process, and will even apply a preset to your photo before you decide to buy.
POP! HARSH LIGHT
My most popular presets! The Harsh Light Pack is designed to conquer your fear of mid-day shoots. In fact, noon is my favorite time of day to shoot! I love the bright, warm feeling you can get by raising shadows and decreasing contrast.
When shooting in the middle of the day, I suggest that you shoot for the highlights (meaning base your exposure off of whatever settings preserve detail in the brightest parts of the image), or aim to have the highlights *slightly* overexposed. The harsh light pack is also ideal for golden hour or early morning shoots - any time direct beams of sunlight are hitting the subject!
Includes 11 presets.
The Color Pack works best on photos that are dominated by color. What this means is that if you’re just shooting someone in a red hat, but the rest of the scene is nature or a city scape, one of the other packs may be better.
This pack is designed for images that have lots of color all over. To give you an idea, the presets are based off of my images of Miki and Hawa. They work best on slightly underexposed photos that utilize complementary & redundant colors. (Complementary = colors across from each other on the color wheel; redundant = one color on top of the same color - ex. blue on blue)
Includes 13 presets.
POP! SOFT LIGHT
The Soft Light Pack is intended for photos taken in diffused, even lighting – situations where there are few, if any, shadows, and the subject is evenly lit. Overcast days, soft window light, the shade of a tree – anything without directional light being cast on the subject.
Interior photographers will enjoy this pack, as well as fog-lovers. The results are muted, soft, and refreshingly smooth.
Includes 11 presets.